Möbius - a New Initiative for Immersive Reading at the London Book Fair
The London Book Fair, known as the global marketplace for story creators, was held between April 18-20, 2023. This event attracts over 25,000 visitors from the publishing industry worldwide, making it the hub of the publishing world and the industry’s essential spring chapter.
This year, the European Network of Living Labs (ENoLL) was present at the London Book Fair with the Giul project. At the exhibition booth we spoke to publishers and writers to test the Möbius application. The project is an initiative funded under the European Commission Horizon 2020 program that aims to modernize the European book publishing industry by remodeling traditional value chains and business models, uncovering the prosumer potential, and delivering new enriched media experiences.
The main focus of the project is the development of the creator, player, and prosumer intelligence toolkit. The player, which was at the forefront of testing, is an application that allows individual users to use the Möbius app for immersive reading, which includes text and binaural audio. The player also provides social interaction features, enhancing the overall reading experience.
The Möbius project represents a significant step towards revolutionizing the book publishing industry by creating new and enriched media experiences for readers. This project aims to modernize the industry by creating new ways of delivering content to consumers and making reading a more engaging and immersive experience.
The London Book Fair was an excellent opportunity for ENoLL to showcase the Möbius project and receive feedback from publishers and writers. This initiative is a promising development in the publishing industry, and we can expect to see significant changes in the way books are created and consumed in the near future. You can find further updates on the project at: https://mobius-project.eu/
Recap video: (made by the project) https://youtu.be/tVPCeyVTRKA