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Global Centre for Modern Ageing

Global Centre for Modern Ageing

The Global Centre for Modern Ageing (GCMA) is not-for-profit and our purpose is to improve  the lives of older people.

Through advocacy, market development, partnerships, research and learning, we help organisations and individuals to devise, build and commercialise products and services that allow older people to live and age well.

We have deep expertise in end-user experience research, which brings fresh, evidence-based insights to the Ageing Well industry.


Our internationally accredited, award-winning Living Laboratory is a leading, real-time test facility that allows organisations to invent and trial products and services in a simulated ‘real-life’ environment. It produces best-in-class research outcomes to help improve the lives of older people.


We conduct two key streams of research:

Public-benefit research projects – including our 2020 Ageing in the Right Place : An Australian Perspective, and our 2020 COVID-19 Study. Our work builds knowledge and provides evidence to inform decision-making. Our public-benefit research informs the development of policies, products and services to positively impact the lives of older people now and in the future.

Bespoke research projects for clients. The projects are aligned with the GCMA’s core operations and our charitable purpose of advancing the Ageing Well industry.

Global Centre for Modern Ageing


Management of engagement processes to drive product and service design outcomes.

A flexible approach to validate product and service design.

Methodological expertise for co-design and co-creation, user research, user interaction and real-life studies, data analysis and report writing.

The GCMA maintains the highest quality being open, respectful and adhering to high standards of ethics, privacy and secure data storage.

Areas of focus include health and wellbeing (including tech-enabled assistive devices), accommodation transitions including aged care, workforce engagement and transitions, education, training and lifelong learning.

Historically Labelled Living Labs


Since its formation in 2006 ENoLL has labelled 440+ Living Labs. See the full list of Labelled Living Labs who are not active members of the network.



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