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Green Point

Green Point

GREEN POINT Living Lab is based on a Multi-Actor Approach, involving farmers, food producers, food businesses, industry and technology providers, consumers, citizens, local authorities and other actors, with a view to co-create innovative systemic solutions in support of food systems sustainability goals. The Green Point Living Lab is implementing innovative models and technologies in connection with the new Green Deal and, more specifically, the Farm to Fork strategy, representing a place-based innovation ecosystem, piloting and demonstrating technological, economic and social innovations in a unique, regional, real-life settings.

 

The Green Point Living Lab is based on two major infrastructural parts:

(1) DEMO FARMS – unique “user-centred’’ and ‘’place-based’’ ecosystem, which involves farmers, agricultural advisors, solution providers, scientists and other relevant partners in systemic research and co-design, testing, monitoring, evaluation and demonstration of solutions in real-life settings – at farms, and

(2) FOOD SUPPLY LL – a Living Lab and infrastructure built around the fully deployed, biggest and most advanced regional SFSC Green point, focusing on food processing, food delivery and food consumption.

Contact:
Daniel Copot [javascript protected email address]
Tomaz Zadravec [javascript protected email address]
Denis Topolnik [javascript protected email address]
Country:
Slovenia
Address:
Lendavska ulica 5a
9000 Murska Sobota
Slovenia
Artificial IntelligenceAgriculture & Agri-foodSocial Inclusion & innovationEducation
Green Point

Methologies

References and track record:

  1.  User acceptance and awareness about local products and quality schemes
Green Point has been deploying a consumer survey about local product acceptance/awareness, which has been deployed in the Green Point retail store. Customers were asked about their purchasing/consumption habits in respect to food locality and how they perceive local food in comparison to other non-local food products. Answers from those interviews have been analysed by couple of different experts (marketing, branding, business development, food supply chain) in order to define and develop orientations in further development of short food supply chain system, communication, branding and support to local farmers (branding of their products, promotion, …).

  2.  Setting up a ‘’A way to the local food’’ short food supply chain in small local community
The project was focused on establishing local food distribution system to public organizations in a small rural environment (elementary school and kindergarten in municipality of Puconci), which started with the common idea from municipality Puconci and cooperative of local farmers. After the project was approved for funding, partners started implementing the projects/business model and developed their own mobile application and a dedicated tool, where public institutions are able to order local food from the region.

3.  Traceability system in the short food supply chain
Green Point SFSC staff has conducted survey and interviews with consumers at the Green Point retail store, focusing on trust in local food. The survey has shown interesting results, concluding on the fact that there is still lack of trust in local food, whereas consumers are afraid that food is not being produced in the local environment but is rather imported from other countries and then labelled as locally produced food (food fraud). After definition of this problem, living lab members organized a workshop in order to collect ideas on how to tackle this issue. The outcome of this workshop was that traceability system with help of blockchain technologies (or other traceability based systems) would best fit to solve the issue by (i) increasing consumer trust in locally produced food, producers and short food supply chain system and (ii) preventing food fraud and eliminating those that would be involved in those practices.

Historically Labelled Living Labs

 

Since its formation in 2006 ENoLL has labelled 440+ Living Labs. See the full list of Labelled Living Labs who are not active members of the network.

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