
* Recycling, reusing, and upcycling existing plastic waste
* Dealing with accumulated plastic waste in landfills and the environment
* Changing consumer behaviours, retail and wider business practices to reduce levels of plastic waste or increase recycling and re-use
* Implementing alternative business models and optimising supply chains to reduce plastic waste or increase recycling and re-use
* Introducing new materials fit for a circular economy, that offer sustainable alternatives to fossil-based plastics
