An Jacobs

Living Lab



Professor at Vrije Universiteit Brussel, sociologist at imec-SMIT


I am curious about why things change and others stay the same in everyday life and society at large. On the one hand, innovations, technologies have the power to transform our practice. At the other hand, we as people shape our technology. Together with my colleagues, I aim to increase the diversity of people involved in design, by developing living lab methodology and participatory generative techniques. Topicwise, I focus on digital health and work projects, and I am currently fascinated with developments in the area of wearables and robotics.

I joined Smit in 2005 after receiving my PhD in Sociology at Ghent University. During my PhD, I deepened my knowledge on quantitative and quantitative research methods. I get inspired when a project team is truly interdisciplinary. For example, when in a co-creation session people cannot tell who is the social scientist and who is the technical specialist. As a project lead, one of the things I am very proud of are the results of the Claxon project. Robot “baby Geert” is still operating the glue gun in Audi Brussel in collaboration with the montage team.

Capacity Building Program



Torino City Lab (Italy) – 5G towards 6G for Citiverse: How AI, IoT, Blockchain, and XR are driving urban innovation in future Cities & Communities

Tuesday, 18 Jun 2024
Turin, Italy
The international event will take place in Torino on June 18th, 2024 and will be focused on showcasing and promoting the debate among Public Authorities, Research and Industry on concrete advancements in the application of 5 to 6G emerging technologies solutions for urban innovation towards the upcoming European paradigm of “CitiVerse”.

This site uses cookies to offer you a better browsing experience. By using the website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of our Privacy Policy.