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The Smart Community around Puglia Smart LL plays a fundamental role toward an holistic view aimed to understand the processes of change in the social, economic and organization contexts and to achieve an harmonious progression in the society, by listening to all the stakeholder in the territory. This approach already started, promotes the collaboration of citizens with all the stakeholders involved in service delivering. The “smart” use of new technologies, defined in Puglia@Service project to be used and tested within the Lab, enables service integration overcoming silos structure of the services, nowadays strictly divides between public and private. For this reason Puglia Smart LL aimes to put in practise a radical change in delivery services for a territory, oriented to become a smart community. Puglia Smart LL is developed within the area of the “Internet-based Service Engineering”, devoted to the research of scientific analytical methodologies for the design, production and deployment of innovative services. Moreover it is positioned between Service Science and open innovation. The innovative characteristics of the LL are: i) a pervasive technological infrastructure, thought to act as the nervous system of the “smart territory”; ii) a qualified human capital, developed according to the profile of the “Innovator and Entrepreneur Engineer”, able to create economic and social value (Technological Entrepreneurship); iii) start-up specialized in the Service Engineering Area, able to facilitate the development of “technology-based” innovative services.