IDEA Living Lab

The Idea Living Lab is positioned as a central hub within the open health ecosystem, with a focus on improving the quality of life of older adults. Activities are carried out in real-world settings, with the aim of enhancing conditions without causing disruption. Everything is developed to support and improve the lives of elderly people.

The transdisciplinary technical team includes geriatricians, psychogerontologists, physiotherapists, economists, managers, occupational therapists, social workers, and experts in marketing and business, enabling a comprehensive response to the diverse needs of older adults across different contexts.

Collaboration extends from local to European levels and involves universities, elderly associations, research centers, public administrations, and private enterprises. Innovation is developed in an empathetic manner, with the feasibility of new solutions being assessed by older adults themselves based on real needs.

Areas of work:

• Education and/or Vocational Training
• Emerging Technologies (e.g. AI, AR/VR)
• Environment/Climate Change
• SME and Start-ups
• Social Innovation and Inclusion