IDEA Living Lab

The Idea Living Lab serves as a central hub in the open health ecosystem, focused on enhancing the quality of life for the elderly. Our work occurs in real environments, aiming to improve without disruption. We research, share knowledge,and create innovative products and services to elevate elderly life. We follow a co-creation, co-design, and person-centered care approach. Our transdisciplinary technical team, consisting of geriatricians, psychogerontologists, physiotherapists, economists, managers, occupational therapists, social workers, marketing, and business experts, addresses diverse elderly needs across contexts. Collaboration spans local to European levels, involving universities, elderly associations, research centers, public administrations, and private enterprises. We innovate empathetically, letting the elderly determine the feasibility of innovations based on real needs

Areas of work:

• AI and Emerging technologies
• Education and/or vocational training
• Health and Well Being
• SME and Start-ups
• Social Innovation & Inclusion