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The Global Centre for Modern Ageing (GCMA) is a not-for-profit organisation, and its purpose is to improve the lives of older people. Through advocacy, market development, partnerships, research, and learning, GCMA helps organisations and individuals to devise, build, and commercialise products and services that allow older people to live and age well. The Living Lab has deep expertise in end-user experience research, which brings fresh, evidence-based insights to the Ageing Well industry.
Areas of work:
Stay connected and inspired! Subscribe to our newsletter for the latest updates, insights, and innovations from our global community of Living Labs.
