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Living Lab Social in real environment offers a comprehensive and direct service providing customized solutions both research projects and in the development as innovation for products and services for the elderly, in order to adapt these products and services to their needs. Living Lab is a real-life test and experimentation environment where users and producers co-create innovations. It seeks a strong user and stakeholder-driven approach and commitment to iterative design, test and validation of solutions. In this sense, the activities of the Living Lab revolve around: i)co-design users, suppliers and designers in developing the concept and definition of the solution; ii) participation and involvement of end users in the process for action research; iii) exploration of ideas and needs for the discovery of new uses or adaptation of resources; iv) the application of live scenarios within the user communities; v) evaluation of concepts, products and services. Living Lab Social in real environment is able to bring together and engage numerous stakeholders in the aging process, by creating synergies through professional, collaborative and expert networks. The development the Living Lab is made with character intergenerational, involving formal and informal caregivers, professionals and institutions in related sectors to improve the quality of life of the aging process (social, health, tourism, knowledge, etc.).