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A Regenerative Deep Dive in Tourism and Placemaking

This two-day Deep Dive marks the launch of the Regenerative Tourism & Placemaking Working Group and is designed to explore how tourism and placemaking can actively contribute to urban regeneration. 

Hosted by the Urban Leisure & Tourism Lab at Inholland University of Applied Sciences, this interactive session brings together Living Lab members, experts, and practitioners to exchange knowledge, share best practices, and co-create strategies for sustainable, inclusive, and community-driven tourism. 

Through hands-on experiences, city tours, and co-design sessions, participants will walk away with new tools, insights, and connections to apply regenerative thinking in their own urban and tourism contexts. 

Urban Leisure & Tourism Lab at Inholland University of Applied Sciences

The Urban Leisure & Tourism Lab was founded by the Inholland University of Applied Sciences and it is based in Amsterdam and Rotterdam. It is at the forefront of addressing societal challenges through urban tourism, leading the way in shaping sustainable solutions for the future of the Leisure and Tourism industry. The LL operates as a dynamic platform for (trans)disciplinary applied education and research, promoting collaboration across diverse domains of expertise and knowledge areas.

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PARTICIPANT PROFILE

This session is designed for ENoLL members and Living Lab practitioners working in: 

  • Urban innovation & regeneration 
  • Sustainable tourism & leisure 
  • Placemaking & community engagement 
  • Cross-sector collaboration across mobility, digital transformation, and environmental sustainability 

Only 12 attendees will have the chance to participate in this training, available on a first-come, first-served basis. 

Prospective Living Lab members
Individuals who are interested in joining or establishing Living Labs in the future. This may include individuals from academia, industry, government, and civil society who are keen on learning about regenerative tourism and how it can promote changes in local communities. 
Existing Living Lab members
Individuals who are currently part of Living Labs and are engaged in participative innovation initiatives. This includes Living Lab Managers, researchers, project managers, policymakers, entrepreneurs, and other stakeholders who are actively involved in Living Lab activities.

Venue

The Deep Dive session will take place over two days in two dynamic urban locations in the Netherlands — each offering unique insights into regenerative tourism and placemaking.  

  • Day 1: Urban Leisure & Tourism Lab Rotterdam, Zuidplein 54, 3083 CW Rotterdam 
  • Day 2: DAT!School!, Buikslotermeerplein 101C, 1025 ES Amsterdam 

Session Details and Agenda Highlights

  • Morning: The session will begin with an introduction to the Urban Leisure & Tourism Lab and the Professorship of New Urban Tourism. This will be followed by a Place Exploration and Sense-Making tour, using participatory tools to explore the local area and set the stage for deeper discussions on regenerative placemaking.

 

  • Late Morning to Afternoon: Participants will engage in the Healthy Placemaking Project, which includes a mix of site-specific interventions, a clay-based co-creation activity, and interaction with local partners. After a shared lunch, the programme continues with an Escape Room experience focused on transitions in tourism, offering a playful and reflective take on systemic change.

 

  • Afternoon to Evening: The day concludes with a City Tour through Rotterdam, showcasing applied examples of New Urban Tourism and regenerative approaches. The first day ends with drinks and dinner, providing time for informal exchange and networking. 
  • Morning: The second day will open with a session exploring a regenerative tourism future for Amsterdam, including presentations on overtourism, the Loop Model for activating regenerative practices through Living Labs, and co-design approaches in education. There will be a contribution from the tourism department of the municipality of Amsterdam.

 

  • Late Morning to Afternoon: The morning continues with a Walk & Talk through Buikslotermeerplein, during which participants will observe and map the space using Miro and explore acupuncture placemaking interventions developed by the lab. After lunch, the programme shifts to a Dress Rehearsal session with lab learners from ULTL Amsterdam, offering a co-learning experience through presentation, feedback, and reflection. 

 

  • Closing: The Deep Dive will conclude with an informal networking and drinks session, offering participants the opportunity to consolidate insights and make new connections.

 

register today

Individual Participant

€600

(VAT excluded)

This price includes the full two-day training, as well as lunches and coffee breaks. Please note that travel, accommodation, and commuting costs between Rotterdam and Amsterdam are not included. As the second day of the programme will take place in Amsterdam, participants arriving or departing via Schiphol Airport are encouraged to book accommodation in Amsterdam for convenience. Both venues are easily accessible by public transport. 

Read our Cancellation Policy here

To express your interest and register to the Deep Dive Session, please use the following form!

Register here

Are you a student, part of a local grassroot initiative, or Start-up and would you like to join us, but the ticket price is hindering your participation? Please send an email to capacitybuilding@enoll.org and we will explore together the options available for you.

Are you a member of the European Network of Living Labs?

ENoLL Members receive a discount to the Deep Dive fee.  ENoLL Effective Members or Innovation Partners benefit from a 20% discount rate, while  ENoLL Adherent Members  benefit from a 10% discount rate. 

Frequently Asked Questions

Yes, after you register and provide the invoice details, we will send you a proforma for payment.
Of course! Registration to the Deep Dive is personal: register as many participants as you have persons attending from the team through the registration platform.
Yes, only 12 attendees will have the chance to participate in this training, available on a first-come, first-served basis.
Yes, we need a minimum of 7 attendees in order to open the Deep Dive Session.
No, you will need to book those by yourself.
The target audience for this training are both current and future Living Labs members who are involved in innovation and co-creation projects. This means that an intermediate to expert Living Lab knowledge is expected from attendees.

Practical Information

Feel free to contact capacitybuilding@enoll.org for any further information regarding the venue, how to get there etc. 

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ENoLL – European Network of Living Labs

The European Network of Living Labs is the international, non-profit, independent association of certified Living Labs.

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