Regenerative Deep Dive in Tourism and Placemaking 

Urban spaces are rapidly evolving—and so must the way we approach tourism and placemaking. This June, a unique two-day training session will bring together changemakers from across Europe to explore how regenerative tourism and placemaking can become powerful drivers of sustainable urban transformation. 

Hosted by the Urban Leisure & Tourism Lab at Inholland University of Applied Sciences, Urban Leisure & Tourism Lab Amsterdam and coordinated by the European Network of Living Labs (ENoLL), the Regenerative Deep Dive in Tourism & Placemaking marks the official launch of a new ENoLL Working Group focused on this emerging intersection. 

This immersive, practice-oriented Deep Dive invites Living Lab practitioners, urban innovators, and tourism professionals to co-create and experiment with new approaches to community-driven, sustainable tourism. Over two days in Rotterdam and Amsterdam, participants will engage in hands-on learning, site-specific interventions, interactive city tours, and collaborative workshops. 

Why Join? 

This Deep Dive offers a rare opportunity to: 

• Experience cutting-edge examples of regenerative urban tourism in action 

• Learn participatory tools for placemaking and co-design 

• Exchange best practices with other Living Labs and urban changemakers 

• Walk away with fresh insights and tools to apply in your own city or organisation 

Each activity is designed to foster cross-sector collaboration and build capacity in sustainable tourism, urban regeneration, digital innovation, and community engagement. 

Two Cities, One Regenerative Journey 

Day 1 – Rotterdam 

The programme begins at the Urban Leisure & Tourism Lab, where participants will explore the local area through guided sense-making tours and engage in a clay-based co-creation activity focused on healthy placemaking. A thematic Escape Room experience will offer a playful, reflective take on transitions in tourism, followed by a city tour showcasing regenerative approaches in practice. 

Day 2 – Amsterdam 

Hosted at DAT!School!, day two opens with forward-looking discussions around Amsterdam’s tourism future, the role of Living Labs in regenerative transitions, and collaborative education models. Participants will then take part in a Walk & Talk through Buikslotermeerplein, observe acupuncture placemaking interventions, and co-learn with local lab learners in a final creative session. 

The Deep Dive wraps up with informal networking and reflection, giving attendees a chance to build new connections and consolidate insights. 

Who Should Attend? 

This session is designed for professionals working at the crossroads of: 

• Urban innovation and regeneration 

• Sustainable tourism and leisure 

• Placemaking and community engagement 

• Cross-sector collaboration (mobility, digital, environmental transitions) 

It’s particularly valuable for ENoLL members, Living Lab coordinators, urban planners, educators, and anyone looking to bring a regenerative lens to their work. 

Limited Capacity – Act Fast 

Participation is limited to just 12 attendees, with spots available on a first-come, first-served basis. 

Find out more information here.