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Official launch of the European Design Innovation Platform (EDIP)

23/09/2024

On the 25th of March the European Commission has launched the European Design Innovation Platform (EDIP) in Brussels – a project to increase the use of design for innovation and growth across Europe. EDIP will do this by raising awareness of how design-driven innovation already increases efficiency in public services and drives business growth across Europe. The project will be led by the UK Design Council and has been co-financed by the European Commission.

The project will be delivered in three key ways:

On the 25th of March the European Commission has launched the European Design Innovation Platform (EDIP) in Brussels – a project to increase the use of design for innovation and growth across Europe. EDIP will do this by raising awareness of how design-driven innovation already increases efficiency in public services and drives business growth across Europe. The project will be led by the UK Design Council and has been co-financed by the European Commission.

The project will be delivered in three key ways:

– A web platform that will bring together knowledge and examples of design for innovation, from across the EU, in the public and private sector;

– A programme of events for European business people, public service managers and policymakers to increase their awareness of design’s role in innovation and growth and inspire investment;

– Sharing the power of design with European industry through a consortium of 14 EU- wide partner organizations, from NESTA to ENoLL to the Estonian Design Centre, and The Danish Design Centre to KEPA Business and Cultural Development Centre, Greece.

The launch event, held in Brussels on March 25th, brought together key stakeholders to test plans and ideas for the EDIP. Over 100 business, policy and public service professionals gathered to discuss the vision further and hear a selection of design-led success stories from across Europe including Philips, based in Norway, and the UKs own White Logistics. Judith Stracey, Chairman, White Logistics said:

“Things are brighter for us because of design. Design coaching helped us realise and update our brand, including our values. We were able to put ourselves into our customers’ shoes; understanding their journey and touch points. The results speak for themselves: £500k new sales in first 6 months and three years later turnover us up by 2 million pounds.”

Antti Peltomäki, Deputy Director-General, DG Enterprise and Industry, European Commission commented on the vision of the project:

“Investment in design can give enterprises a competitive edge over rivals, which is why Europe must take full advantage of its global leadership position in design”.

John Mathers, CEO of Design Council also commented:

“The European Commission has provided a unique opportunity to bring together key business, policy and public service networks to share and advance design-led innovation. Europe is already leading the way so we’re honoured to be curating the EDIP to further stimulate innovation and growth across the continent.”

Source: Design Council 

European Design Innovation Platform

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